This Video Made Parents Cry. The Research Says That's Not Enough.
Sitting in a dark theater, this video made Ella's parents cry. It won a Cannes Grand Prix. It's been shared by child safety advocates everywhere. It's been called a must-watch. It also breaks many rules in prevention science. And is probably ineffective.This article explains why fear-based prevention campaigns keep winning awards while the evidence keeps saying they only work when certain rules are followed.
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