About Our Advocacy Methodology
Field-tested frameworks for effective advocacy campaigns
Our Approach to Advocacy
Common Ground Consulting has provided strategic consulting to nonprofits, foundations, and civil society organizations since 2005. Our advocacy methodology draws on field-tested frameworks developed through direct collaboration with practitioners working on policy change across six continents.
We believe effective advocacy requires more than passion for a cause. It requires systematic analysis of problems, strategic identification of targets and allies, clear messaging, and disciplined implementation. Our frameworks provide the structure for this systematic approach while remaining adaptable to diverse contexts and issues.
Core Belief: Information is a type of power. Research provides useful data, information, and evidence. Many campaigns fail because they skip the research phase and move directly to action without fully understanding the problem or the people with power to solve it.
Impact and Reach
35+
countries using our frameworks
20+
years of methodology development
2005
founded
Our Frameworks
The Advocacy Campaign Cycle
A five-phase model (Identify, Research, Plan, Act, Evaluate) that provides structure for campaign development. Adapted from methodologies created by PACT.
The Nine Questions Framework
A comprehensive strategic planning tool adapted from Jim Shultz of the Democracy Center. Guides organizations through goal-setting, audience analysis, messaging, and evaluation.
Problem Tree Analysis
A visual tool for understanding the relationship between a problem's causes and effects. Helps teams move from symptoms to root causes.
Stakeholder Mapping
A matrix approach to identifying and analyzing allies, targets, and opponents based on their influence over and support for your issue.
Leadership Roles Taxonomy
Eleven distinct leadership roles essential to successful movements, developed through research with the Advocacy and Leadership Center.
SMART Objectives
A framework for writing Specific, Measurable, Appropriate, Realistic, and Time-bound objectives that enable effective evaluation.
Our Principles
- •Build on what exists. Effective advocacy starts by taking stock of resources, relationships, and past work already in place.
- •Research before action. Information is power. Campaigns that skip research often fail to reach the right audiences with the right messages.
- •Distinguish strategy from tactics. Tactics are specific actions. Strategy is the overall map guiding those actions toward clear goals.
- •Include authentic voices. The most credible messengers are often those with direct experience of the problem.
- •Evaluate and adapt. Effective campaigns make mid-course corrections based on what's working and what isn't.
- •Leadership is plural. Successful movements require diverse leaders filling complementary roles.
Work With Us
Ready to plan an advocacy campaign or build your organization's advocacy capacity? We offer consulting, training, and facilitation services tailored to your context and goals.
Contact Us